3 – 4 Years
Dubai – United Arab Emirates
Basic – Any Graduation(), PG – Other(Other)
ROLE AND RESPONSIBILITIES
Assist in executing the company’s digital/performance marketing activities across the entire network using various channels and tools to optimize revenue and enhance the traffic on the website ensuring investments on media and productivity are in line with agreed budget, set measures and company’s adopted policies and procedures.
Executes/monitors digital marketing campaigns and advertisements using various channels such as (Google Ads, Display Ads, SEO, Affiliate Marketing, Retargeting, Videos, searches, social media etc.)
Executes timely tactical and brand awareness online campaigns to fulfill the commercial objectives
Generates function related timely reports such as the performance and budget utilization reports for the digital marketing campaigns. Produces ad-hoc related reports as requested by the management.
Coordinates with internal departments (IT, Sales, Finance) and external parties to ensure successful delivery of agreed projects.
Performs any additional duties as directed by the line manager.
KNOWLEDGE, SKILLS AND EXPERIENCE
Master’s Degree in Marketing
3+ years of extensive experience executing online or digital/ performance marketing campaigns, referably in Fashion RetailMinimum 2 years experience in a similar role, preferably within a similar brand.
Experience in handling digital/performance marketing channels like Google Ads, FB/IG, Twitter, Snapchat, Display etc.
Experience in generating reports with BI like Data studio is a plus.
Proven skills in analyzing data from various analytics tools, identifying pitfalls and recommending cost-effective solutions.
Capability to understand market trends and channeling them leading to effective customer care/ revenue solutions.
Fluency in written/verbal English and Arabic is mandatory.