Data Analyst

Job Summary

Looking for a dynamic Data Analyst who wants to develop and excel in data-driven marketing. The main responsibility of this role is to conduct analysis in order to provide actionable insights to clients and internal teams.

Being a part of Havas Insights team, the candidate will find a chance to gain experience in a very versatile set of projects from media to creative, for world-class clients across entertainment, luxury, travel and many other categories.

For this role, you are expected to have strong analytical skills, have a good foundation in data tools (e.g. Excel, Tableau, Google Analytics, Social Analytics Tools, Syndicated Research, etc.), to be a self-learner and be effective at communicating learnings and recommendations in a clear and concise manner.

Main Responsibilities

  • Analyze social data including trending topics, consumer sentiment, competitor posts, and client’s own social engagement to arrive at actionable insights to inform strategic decisions
  • Monitor performance of lead generation and eCommerce campaigns and identify opportunities for optimization to achieve and exceed client KPIs
  • Specify business requirements for automated dashboards and marketing scorecards, developing and maintaining KPIs, working with a variety of data such as web analytics, competitive, social, adserving, budget/planning data, consumer, attitudinal data, etc.
  • Customize, build and maintain dashboards that meet client needs, ensuring data accuracy and reliability
  • Support on combining sets of data, managing databases and troubleshooting data integration and hygiene issues

Technical expertise

  • Experience in data & analytics, digital media, performance marketing and/or eCommerce
  • Experience in data manipulation and wrangling in Excel
  • Experience in social analytics tools such as Social Bakers, Sprinklr, Netbase, Similarweb etc
  • Experience with syndicated research such as Statex, Brandpuls, etc.
  • Familiarity with building and editing dashboards with Google Data Studio, Tableau or PowerBI
  • Familiarity with ad server tools (such as DoubleClick) and trafficking processes for display, social, video across websites and mobile apps
  • Familiarity with enterprise web analytics tools (e.g. Google Analytics, etc.) including business rules and implementation considerations
  • Computer analysis applications, especially high proficiency in Excel & advanced PowerPoint skills
  • Arabic reading & writing ability is a must

Task management

  • Being detail-oriented, meticulous, and able to multi-task and work well under tight deadlines in a fast-paced environment is an absolute must
  • Ability to plan, organize and manage tasks to complete project goals and objectives
  • Ability to highlight potential risks and their solutions
  • Defines, documents, and manages processes, roles and responsibilities of all parties involved
  • Engages and implicates stakeholders, suppliers, etc… to keep them informed and get feedback

Communication skills:

  • Ability to plan and deliver communications in an impactful, persuasive and tactful way
  • Presents information and expresses ideas in a concise, well-structured way, adapted to the audience (verbal and written)
  • Takes positive steps to deal with breakdowns in communication
  • Plans and delivers communications that are impactful and persuasive
  • Builds strong working relationships with colleagues and stakeholders

Proactivity

  • Explore alternatives to reach outcomes that gain the support and acceptance of all parties
  • Challenge the status quo and propose better/more efficient solutions
  • Self-motivated, self-starter, ability to do self-learning
  • Quick learner
  • Attention to details

Job Types: Full-time, Contract, Permanent

Experience:

  • Data Analytics: 1 year (Required)

Education:

  • Bachelor’s (Required)

Language:

  • Arabic (Required)

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